We are pleased to announce that the Biodynamic Agricultural Association now has a new visual identity to more fully reflect our ethos. Look out for it from March 1st onwards.
The main elements of the new branding are:
1. That we now call ourselves the Biodynamic Association.
2. We identify ourselves using the above word mark logo.
3. Through using the crafted Virgo font this logo reflects the spiritual ethos of the organisation.
4. The brown represents the connection with the earth.
5. The strapline 'vital soil, vital food' reflects the importance of bringing vitality into the soil in order to get food with vitality and life forces.
The Biodynamic Association has three main areas of work:
All our commercial, public and membership services fall into these three areas and communicate the breadth of our work etc.
Our work is guided by our connection with the earth and the holistic anthroposophical principles that lie behind biodynamics. Biodynamic food is of the highest quality – it is healthy, natural and tasty. We set the highest ethical and environmental standards – surpassing organic standards. This ensures biodynamic produce is ethical, sustainable and has outstanding integrity.
We believe our three unique selling points will resonate with three distinct and overlapping markets. The green, ethical consumer. People within the anthroposophical community, and people who want quality, healthy, natural, great tasting food.
Working within the international Demeter guidelines, we have tried to address some of the challenges with the certification mark by adding the words ‘biodynamic certification.
The colours for the trade mark are prescribed by the Demeter International Labelling Standards. However provision can be made for flexibility to use a colour that would be appropriate to the packaging design.
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