Sustainably minded consumers are increasingly looking for assurances from farming and food production that go beyond organic, warns the latest in the long-running Hartman Group market intelligence breifings for industry insiders.
Soil health is an emergent area of consumer concern as they look for better nutrition, better taste and better ecology. They see biodynamic regenerative agriculture as building the fertility of the soil and sequestering carbon dioxide from the atmosphere.
These highly engaged consumers see such methods—largely inspired by approaches to biodynamic farming and permaculture—as part of an essential toolbox to slow global warming and ensure a continuous and nutritious food supply for the global population.
As a result, consumer expectations of organic are beginning to shift the report warns the industry.